Instead of relying on open rates, look at engagement markers that show the email actually got into the inbox and generated real human interaction. (For the record, soft bounces and emails opened in preview mode should not impact opens). On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening.įor starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share, and inflates open rates for those who’ve opted in. It signals that you are a legitimate sender subscribers want to hear from. Don’t rely on open rates as your engagement metricĮngagement is a key aspect of making it to the inbox. Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact, HubSpot, and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating. Enterprise Plan Boost collaboration and drive resultsĪiming to improve email marketing performance and see more results from your campaigns? You’ll see more payoff from every send, when you know exactly which levers to pull.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.

All Plans See solutions for companies of all sizes.

Email 9